[Store Display Model] Rolex Datejust 31 278274 31 mm

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About Rolex Store Display Model
• Never Sold - Never Worn
• Overhauled By Rolex / Authorized Dealer
• Handled Only Within Authorized Dealer Storefronts
• 3 Year Extra Warranty Coverage
• 100% Authentic Sourced from Renowned Authorized Sellers
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Brand: Rolex
Collection / Model: Datejust 31
Manufacturer Reference: 278274
Case Size: 31 mm
Case Material: White Rolesor (Oystersteel with 18k White Gold)
Bezel: Fluted 18k White Gold Bezel
Dial: Bright Blue
Hour Markers: Baton Index Hour Markers
Crystal: Scratch-Resistant Sapphire Crystal with Cyclops Lens
Movement: Self-Winding Automatic
Calibre: Rolex Calibre 2236
Complications: Centre Hours, Minutes, Seconds, Instant Date Display
Power Reserve: Approximately 55 Hours
Water Resistance: 100 Meters / 330 Feet
Bracelet / Strap: Oystersteel Jubilee Bracelet
Clasp: Concealed Folding Crownclasp

Box & Papers: All Swiss Watches come with box, papers & warranty and is backed by HauteBook Peace Of Mind Program

Connect with a HauteBook Swiss Watch Advisor for current pricing, availability and purchase enquiries. Prices and availability are subject to change.

The Rolex Datejust 31 Ref. 278274 pairs a 31 mm White Rolesor case with a vibrant bright blue dial, an 18k white gold fluted bezel and the manufacture Calibre 2236, embodying the enduring elegance and technical excellence that define the Datejust collection.

Crafted from Rolex's signature White Rolesor—a combination of corrosion-resistant Oystersteel and precious 18k white gold—this refined timepiece showcases the collection's instantly recognisable design language. The luminous bright blue dial is complemented by baton index hour markers and a date display positioned at 3 o'clock beneath the signature Cyclops lens, while the iconic five-piece link Jubilee bracelet offers exceptional comfort and a sophisticated finish suitable for every occasion.

At its heart is the Rolex Calibre 2236, a self-winding automatic manufacture movement engineered for exceptional precision and everyday reliability. Protected by a scratch-resistant sapphire crystal, the Oyster case is fitted with a screw-down crown and provides water resistance to 100 metres, ensuring confidence in both daily wear and more demanding environments.

All Swiss Watches come with box, papers & warranty and is backed by HauteBook Peace Of Mind Program.

Connect with a HauteBook Swiss Watch Advisor for current pricing, availability and purchase enquiries. Prices and availability are subject to change.